Shangri-La
Mandarine & Szechuan Cuisine
• Rebranding
• Social Media Graphics
• Print & Digital Menu Designs
Rebranding a local restaurant to connect them with their clients and expand their reach through social media and other online channels.
Industry: Food
Shangri-La needed a digital logo to expand on their online reach as well as new take-out menus for the shift to minimum-contact dining.
After many renditions and directions, the ultimate decision to focus the logo design on a long-standing sculpture in their establishment grew into a brand redesign centered towards a cohesive presence developed with their long-time clientele.
The design also provided many strong elements for cohesive and adaptive uses for different forms of visual engagement.
