Shangri-La

Mandarine & Szechuan Cuisine

• Rebranding
• Social Media Graphics

• Print & Digital Menu Designs

Rebranding a local restaurant to connect them with their clients and expand their reach through social media and other online channels.

Industry: Food

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Shangri-La needed a digital logo to expand on their online reach as well as new take-out menus for the shift to minimum-contact dining.

After many renditions and directions, the ultimate decision to focus the logo design on a long-standing sculpture in their establishment grew into a brand redesign centered towards a cohesive presence developed with their long-time clientele.

The design also provided many strong elements for cohesive and adaptive uses for different forms of visual engagement.

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